The Legacy of Dhouti Kriya – A Timeless Path to Inner Cleansing
Rooted in the wisdom of the Gheranda Samhita, Dhouti Kriya is an age-old yogic practice that reflects a deeper philosophy of purification not just of the body, but of balance within. Practiced for centuries, it was traditionally part of disciplined routines aimed at cleansing the internal system, preparing the body and mind for higher states of well-being.
As time progressed and daily life became more fast-paced, the essence of this practice was thoughtfully adapted into a simpler, more practical form. Inspired by these ancient principles, Dhouti-Yog Churna brings the same intention of internal harmony into a convenient, everyday ritual making traditional wellness accessible without compromising its core philosophy.
Since 1975, it has been carefully manufactured by Siddha Pharmaceuticals, earning the trust of generations. Its continued presence in homes across India and beyond reflects not just consistency in quality, but a lasting belief in time-honored Ayurvedic wisdom that supports natural balance from within.
(Since 1975, Pune)
Five Decades of Trust
The Founding Formula
The original Dhouti-Yog Churna is developed, inspired by traditional Ayurvedic practices such as Dhouti Kriya described in the Gheranda Samhita. The journey begins with local distribution in Pune.
Growing Regional Presence
Rising word-of-mouth drives expansion across key cities, with entry into established pharmacy networks and increasing retail availability.
Strengthening Quality Standards
Siddha Pharmaceuticals adopts GMP-compliant manufacturing and achieves ISO 9001 certification, reinforcing its focus on quality, safety, and consistency.
Expanding the Range
The product portfolio grows to include tablets, granules, and topical formulations, with availability expanding across India.
Digital & Wellness Expansion
Launch of the official digital platform and wellness services, enabling access to expert guidance and supporting a growing presence in international markets.
A Mission to Bring Ancient Healing to Every Home
With a strong foundation in clinical practice and decades of experience in brand development, Dr. Abhijit Phutane has been guiding the growth of Dhouti-Yog since 1995.
Inspired by his early exposure to traditional Ayurvedic formulations, he continues to focus on making time-honoured wellness practices more accessible in modern life.
Under his leadership, the brand has evolved from a local remedy into a trusted name with a growing presence across India and international markets—while maintaining consistent quality and manufacturing standards.
The Leadership Team
Dr. Poonam Phutane
B.A.M.S., Ayurvedacharya (Pune) - Lead Physician
Practising as an Ayurvedic Patanjali Consultant for over 18 years and looks after production and quality control, she runs her own Patanjali Chikitsa Kendra alongside her independent clinical practice. She manages the Dhouti-Yog Kondhwa unit of Siddha Pharmaceuticals and oversees the quality manufacturing processes.
Kedar Phutane
B.Tech and MBA (Information Management)
The next-generation leader of Dhouti-Yog brings a strong academic foundation with a B.Tech from BITS Pilani and a Master’s in Information Management from S.P. Jain Institute, Mumbai. He looks after marketing part of Dhouti Yog.
Why Ayurveda Is Trusted
New to Ayurveda? Here’s why it continues to be widely relied upon for digestive wellness.
Plant-Based Formulations
Dhouti-Yog products are crafted using carefully selected botanical ingredients, without synthetic additives designed to be gentle and suitable for regular use.
A Holistic Approach
Ayurvedic formulations focus on supporting digestive function and overall balance over time, rather than offering short-term relief alone.
Rooted in Traditional Knowledge
Inspired by classical Ayurvedic texts and refined through generations, these formulations are grounded in long-standing practices and continued use.